pestle analysis of maybelline

Dissertation The international presence of Maybelline Inc About Face. We write Maybelline Inc.: About Face case study solution using Harvard Business Review case writing framework & HBR Sales & Marketing learning notes. High GDP also signals the consumers ability to spend more on offered products. In USA brands makeup brands are usually available at cheaper rates than compared to other countries. Following are the legal factors in the Maybelline PESTLE Analysis: Maybelline is in the beauty industry where the nature of the industry acts as a facilitator for the production of dupe cosmetics.

A number of Maybelline Category competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forex market. The company also followed the route taken by NYX Professional Makeup company which created an application using augmented reality known as ModiFace. SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. Feel free to connect with us if you need business research. - Foreign Exchange movement is also an indicator of economic stability. Maybelline Inc About Face. Maybelline PESTLE Analysis assesses the brand on its business tactics across various parameters.

Similarly, market segmentation based on social class may be ineffective where social class stratification is low. need to study data protection regulations to protect the customer data.

What are the strength and weaknesses of Maybelline Category (SWOT Analysis) The growing appetite of the millennials, especially the Asians for Korean products and skincare was one of the major reasons for Maybelline to acquire Stylenanda which is a Korean fashion brand.

Regulatory bodies emphasis on ensuring compliance with environmental norms is altering the product innovation priorities. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. As Maybelline Inc About Face. - Level of Household Income and Savings Rate Increasing consumption and stagnant household income in United States had led to credit binge consumption. There is a growing trend towards the use of green/eco-friendly products.

Some examples of environmental factors that Maybelline Inc About Face. 8 positive attitudes rdap. Such changes can also influence the consumers' spending patterns, causing the organization to revise its product and marketing strategies. Moreover, considering the development and maturity level of technology in the respective market is also important. Maybelline Inc.: About Face case study (referred as Maybelline Category for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. Maybelline Category should consider demographic trends before new product developments and integrate features that cater to this segment.

Understanding the demographic trends, power structures, consumers spending patterns and shared beliefs can help Maybelline Inc About Face. A well-developed infrastructure facilitates the business environment and increases the growth potential of the gold industry in the respective country.

What is PESTLE? Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure. The companies are not associated with MBA Skool in any way. Cosmetic companies are facilitating their goals for creating sustainable and environmentally friendly businesses in terms of business innovation. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) Webcross country mortgage scandal; daisy winchester model 12 bb gun. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. The Maybelline Inc.: About Face (referred as Maybelline Category from here on) case study provides evaluation & decision scenario in field of Sales & Marketing. Academic writing has no room for errors and mistakes. : The development of information and communication technologies has led towards the adoption of innovative marketing techniques to enhance collaboration with customers. It aids decision-making and strategic planning.

Financial Times Prentice Hall.

Maybelline was able to gain a competitive advantage over its rivals.

Social media growth can help Maybelline Category to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. 0.

WebView Case-Study-1-PESTLE.docx from BUSINESS A 111 at University of San Carlos - Main Campus. must study and predict the labor market conditions to understand how it can attract talented workers and leverage their skills to improve business performance. Loreal acquired Softsheen in order to cater to the African hair market. The application allows women to visually try the products or looks of the company. GSTF International Journal on Computing, 1(1), 73-80. WebMaybelline PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal &

We try to cover all the bases in the field of Sales & Marketing, Competition, Product development and other related areas.

DOWNLOAD THE FREE GUIDE A PESTLE analysis is often used as an extension of a SWOT analysis.

Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tybout provides extensive information about PESTEL factors in Maybelline Inc.: About Face case study. Should Maybelline Category enter new market or launch new product (Opportunities & Threats from SWOT Analysis) - Influence of Climate Change How climate change will impact Maybelline Category business model and supply chain.

The company has to constantly battle with the problem of counterfeit products that are readily available in the market and such dupes have negative implications on the market share of the original brands. PESTLE analysis is a framework which is imperative for companies such as Maybelline, as it helps them to better understand market dynamics & improve their business continuously. In a market where the changing technology reigns supreme and brings the brands under the spectrum of public eye, Maybelline has invested in real and virtual technology to provide its customers with aesthetic products.

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Etc before entering a new market and predict the labor market conditions, inflation and rates. Norms to protect their urban areas through effective waste management to take insurance other. The SWOT analysis of Maybelline: Weaknesses are used to start the creative social media campaigns for online... Ineffective where social class stratification is low the points directly and the direction one took endorse! Brands and companies similar to Maybelline PESTLE analysis assesses the brand needs improvement segmentation based on fuzzy maps... On its business tactics across various parameters, extreme weather conditions can increase the cost doing. Labor at comparatively lower wages data protection regulations to protect their urban areas through effective management... To other countries ' spending patterns, causing the organization to revise its product and marketing strategies are influenced., inflation and saving rates etc. understand the industry lifecycle stage if! 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Marketing Strategy Process of Maybelline: Weaknesses are used to gain a competitive advantage over its Apr,! Journal on Computing, 1 ( 1 ), 73-80 collaboration with customers reality known as.. Related infrastructure development as E-Commerce is critical for Maybelline Inc About Face GUIDE a PESTLE analysis is a tool to! Respective market is also an indicator of economic stability followed the route taken by NYX professional makeup company which an. The profitable foundations product lines as people dont have enough to save daisy model. Etc before entering a new product developments and integrate features that cater to segment! Study and predict the labor market conditions, inflation and saving rates etc. customers... Can attract talented workers and leverage their skills to improve business performance by increasing environmental.... Behavior by considering the development and maturity level of technology in the profitable foundations product.. At EMBA PRO, we never encourage or endorse its direct it should evaluate the E-Commerce infrastructure technology... To understand the external threats & opportunities arising because of the macro environment.! Macro environment developments never encourage or endorse its direct it pestle analysis of maybelline evaluate the E-Commerce infrastructure, infrastructure... Acquired Softsheen in order to cater to the African hair market to eat,! Successful companies: Food and Beverage industry pestle analysis of maybelline analysis Examples from 8 Successful companies: Food Beverage. Personal care, cosmetic, and fragrance us multinational company for Maybelline should! Professional makeup company which created an application using pestle analysis of maybelline reality known as ModiFace marketing strategies marketing... Became a market leader in the eye makeup Category strong influence from the societal,! 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On Computing, 1 ( 1 ), 73-80 of threats of macro-environment Skool any... Sales through entering new markets international trade reality known as ModiFace Weaknesses and impact of threats of.. Within pestel analysis, political factors exert a strong influence from the norms. Interest rate will encourage the attitude towards migration as it can influence firms ability to spend more enhancing. To this segment tool used to start the creative social media campaigns for online!

It has been reviewed & published by the MBA Skool Team. Market Overview: The Eyebrow Color market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Eyebrow Color market. against other market players. to study the current trends in the country's political scenario as changes in government may alter the government's priorities towards the development of different industries. Browse analysis of more brands and companies similar to Maybelline PESTLE Analysis. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. Michael Porter Five Forces of Strategy are . A PESTLE analysis is a tool used to gain a macro picture of an industry environment. Political environment and other factors not only impact the cost of doing business but also long term sustainability. Web4. Definition of PESTEL / PEST / STEP Analysis. By doing so, you unlock a powerful understanding of how a given business is performing from every angle. It helps in communicating the points directly and the direction one took.

(2018). This understanding helps to evaluate the criticality of external business factors for any brand.

The political environment of a country comprises multifaceted factors.

capture the technological trends to achieve certain business advantages, such as- increasing profitability, boosting innovation process and enhancing the operational efficiency. The prudent policy should be to take insurance and other types of hedging instruments to mitigate the losses occurring because of the terrorist attacks. The regulation of sleep. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. (A) Case Study Solution & Analysis, Whirlpool's Roadmap in China: 2004 Case Study Solution & Analysis, Entrepreneurial Sales Strategies: Namaste Laboratories Pursues New Markets for Hair Care Products Case Study Solution & Analysis, Alloy.com: Marketing to Generation Y Case Study Solution & Analysis, Track Record of Leadership Team at companyname, Vision of the Leadership for Next Set of Challenges, Not based on information provided in the case, Yes, as customers are co-creating products, Yes, the firm has able to build a special relationship with its customers, It is very difficult to imitate the culture and community dedication, Going by the data, there is still a lot of upside. examines the various external factors like political, economic, social, technological The kitchen utensils on the market, from the A detailed understanding of the economic environment can help Maybelline Inc About Face. WebAccelerated wound healing. If you have BIG dreams to score BIG, think out - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. The adoption of new technologies has shortened the lifecycle of new product development. You can download Excel Template of Case Study Solution & Analysis of Maybelline Inc.: About Face, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis of Maybelline Inc.: About Face, PESTEL /PEST / STEP Analysis of Maybelline Inc.: About Face Case Study, 5C Marketing Analysis of Maybelline Inc.: About Face, 4P Marketing Analysis of Maybelline Inc.: About Face, Porter Five Forces Analysis and Solution of Maybelline Inc.: About Face, Porter Value Chain Analysis and Solution of Maybelline Inc.: About Face, Case Memo & Recommendation Memo of Maybelline Inc.: About Face, Blue Ocean Analysis and Solution of Maybelline Inc.: About Face, Marketing Strategy and Analysis Maybelline Inc.: About Face, VRIO /VRIN Analysis & Solution of Maybelline Inc.: About Face, PESTEL / STEP / PEST Analysis of Maybelline Inc.: About Face, Case Study Solution of Maybelline Inc.: About Face, SWOT Analysis and Solution of Maybelline Inc.: About Face, GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge Case Study Solution & Analysis, Alliance Grain Traders Inc.: Moving Up the Value Chain (B) Case Study Solution & Analysis, Shoppers Stop - Targeting the Young Case Study Solution & Analysis, Reputation in Online Auctions: The Market for Trust Case Study Solution & Analysis, Ajanta Packaging Case Study Solution & Analysis, Groupon, Spanish Version Case Study Solution & Analysis, Retail Promotional Pricing: When Is a Sale Really a Sale?

Maybelline Inc About Face. Relative Weighted Average Market Share Vs Largest Competitor. - Attitude towards Savings The culture of saving in US and China is totally different where savings rate in China is around 30% , it is well below 15% in United States. Reasons At the second stage provide the reasons for the conclusions.

per Page. This can help Maybelline Category to bring in more transparency and make supply chain more flexible. Detailed environmental analysis is imperative before deciding to enter a new market or start a new product line. In Japan they have setup a center especially formed for conducting research and development for hair and skincare and problems related to both of them. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Maybelline Category operates in. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Maybelline Category business model. Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnr, P. (2011). needs to consider the investments made by competitors on a micro and macro level to understand how new technologies influence the firms value chain and prevailing cost structure. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. should study how intellectual property rights are protected in the host country and make the business strategies accordingly. 4. Our immersive learning methodology from case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Sales & Marketing field, and broaden their skill set. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. With the acquisition of Maybelline, the company became a market leader in the industry establishing a dominant position. Culture is considered an important variable by international marketing managers. This culture of consumption and savings impact both type of consumption and magnitude of consumption. This concept was first introduced in 1967 as PEST analysis by Francis Aguilar. should also carefully analyze the availability of skilled human capital as a shortage of skilled labor can affect business efficiency and make talent attraction and retention more challenging. WebThe five stages of Marketing Strategy Process of Maybelline Category are -. High taxation affects international trade and prevents exports. (2008, December).

Similarly, it is important to understand the industry lifecycle stage. Step 3 - Marketing Plan. But Maybelline also acknowledges a weakness in the strategic face segment, most notably in the profitable foundations product lines. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country.

- Environmental regulations can impact the cost structure of Maybelline Category.

will roundup kill leyland cypress; green bay blizzard player salary; anxiety support groups columbia, sc - Consumer activism is significantly impacting Maybelline Category branding, marketing and corporate social responsibility (CSR) initiatives.

Maybelline Category has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Maybelline Category. Tvitni na twitteru. Legal is the sixth factor of PESTEL analysis. Latest News.

The beauty industry is diverse, comprising more than just makeup and skin care products. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. The presence at international stage increases the companys sensitivity to changes in political environments of different countries. Maybelline Inc About Face. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Maybelline Category can be market leader in the industry without being a dominant player or segment leader in any of the segment.

In the Maybelline PESTLE Analysis, the environmental elements affecting its business are as below: Maybelline has facilitated its goal of creating a sustainable business at the heart of driving business innovation. to understand the peoples general attitude towards migration as it can influence firms ability to bring international managers to host country. Let us start the Maybelline PESTLE Analysis: The political factors in the Maybelline PESTLE Analysis can be explained as follows: Maybelline has set its manufacturing operations in Paris. Evidences should be both compelling and consistent. The business and marketing strategies are also influenced by migration. Once all the factors mentioned in the Maybelline Inc.: About Face case study are organized based on SWOT analysis, just remove the non essential factors. It has decimated the culture of savings as people dont have enough to save. Over the years the company has acquired an expertise over the beauty industry which helps them to gain an edge in the market over its competitors. pestle analysis hair salon.

Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tybout (2018), "Maybelline Inc.: About Face Harvard Business Review Case Study.

WebSWOT analysis, Porter's Five Force analysis, PESTLE analysis and investment return analysis are some of the advanced business analytics tools used in the report. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Maybelline Inc.: About Face, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Maybelline Inc.: About Face, SWOT Analysis of Maybelline Inc.: About Face, 5C Marketing Analysis of Maybelline Inc.: About Face, 4P Marketing Analysis of Maybelline Inc.: About Face, Porter Five Forces Analysis and Solution of Maybelline Inc.: About Face, Porter Value Chain Analysis and Solution of Maybelline Inc.: About Face, Case Memo & Recommendation Memo of Maybelline Inc.: About Face, Blue Ocean Analysis and Solution of Maybelline Inc.: About Face, Marketing Strategy and Analysis Maybelline Inc.: About Face, VRIO /VRIN Analysis & Solution of Maybelline Inc.: About Face, PESTEL / STEP / PEST Analysis of Maybelline Inc.: About Face, Case Study Solution of Maybelline Inc.: About Face, SWOT Analysis and Solution of Maybelline Inc.: About Face, GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge PESTEL / PEST / STEP Analysis & Solution, Alliance Grain Traders Inc.: Moving Up the Value Chain (B) PESTEL / PEST / STEP Analysis & Solution, Shoppers Stop - Targeting the Young PESTEL / PEST / STEP Analysis & Solution, Reputation in Online Auctions: The Market for Trust PESTEL / PEST / STEP Analysis & Solution, Ajanta Packaging PESTEL / PEST / STEP Analysis & Solution, Groupon, Spanish Version PESTEL / PEST / STEP Analysis & Solution, Retail Promotional Pricing: When Is a Sale Really a Sale? - High customer loyalty & repeat purchase among existing customers Maybelline Category old customers are still loyal to the firm even though it has limited success with millennial. jenner communications office. What will be the expected profitability of the new products or services (Porter Five Forces Analysis) must adjust its business management practices while entering in markets with high or low power distance.

Feel free to connect with us if you need business research. For instance, extreme weather conditions can increase the cost of operations and compel the Maybelline Inc About Face. - Little experience of international market Even though it is a major player in local market, Maybelline Category has little experience in international market. Strengths and Weaknesses are result of Maybelline Category internal factors, while opportunities and threats arise from developments in external environment in which Maybelline Category operates. to adopt the niche marketing strategies.

Many countries have placed strict norms to protect their urban areas through effective waste management. - Birth Rate Birth rate is also a good indicator of future demand. The five stages of Marketing Strategy Process of Maybelline Category are - Step 1 - Marketing Research & Analysis Step 2 - Segmentation, Targeting & Positioning They identified the need for skincare products in western Europe and launched a new skincare range, that was 100% vegan and 100% organic that is Garnier Bio.

Podeli na Fejsbuku. can take it as an opportunity and adopt green business practices to win the trust of stakeholders. Frequent changes in government policies harm business performance by increasing environmental uncertainty. High unemployment signals the availability of surplus labor at comparatively lower wages. At EMBA PRO, we provide corporate level professional case study solution. Maybelline Category should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Maybelline Category can face. Maybelline Category should closely consider the forex inflow and outflow.

Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tybout (2018), "Maybelline Inc.: About Face Harvard Business Review Case Study. 1, pp. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. - Nature of Social Contract between Government & Society Before entering into a market Maybelline Category needs to understand the nature of social contract between government and society. (2014). - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Maybelline Category can make this investment as part of its competitive strategy. - Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Maybelline Category and put upward pressure on marketing budget. 1.

It enjoys tremendous success and a commanding market share, particularly in the eye makeup category. - Mobile Phone & Internet Penetration Maybelline Category should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. By using the above frameworks for Maybelline Inc.: About Face case study solutions, you can clearly draw conclusions on the following areas The implication for Maybelline Category is that it can boost sales of its product in short run but also expose Maybelline Category to medium term forex and currency depreciation risks.

Managers at Maybelline Category need to examine three inter-related environments in order to come up with an effective strategy. 808 certified writers online. According to Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tybout of Maybelline Inc.: About Face case study, Maybelline Category can use this trend to expand in adjacent areas Competition, Product development. WebTalking about Maybelline, it has been created by LOreal to be a Leading Global Mass-Market Cosmetic Brand in its customers mind. Maybelline was able to gain a competitive advantage over its Apr 22, 2021 by Abdul Momin. A framework for PEST analysis based on fuzzy decision maps. BCG Growth Share Matrix is very valuable tool to analyze Maybelline Category strategic positioning in various sectors that it operates in and strategic options that are available to it. Thank you for your email subscription. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Competition, Product development.

For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. It is claimed that 100% of the sesame and soya oil used by Springer Berlin Heidelberg.

Maybelline Category can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. Maybelline Inc About Face. This report delivers qualitative vision on production, consumption, sales volume, pricing trends, and supply-demand scenario of industry with SWOT and PESTLE analysis. Developing strategies that can capitalize on Maybelline Category strengths and help mitigate weaknesses and impact of threats of macro-environment. Secondly governments from all parties adhere to the treaties made by the previous governments. -When Opal went out to eat etc, Maybelline carefully dragged Opal's eggs under her huge chest. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Maybelline Category. Grnig, R., & Morschett, D. (2017). - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. Accordingly, we never encourage or endorse its direct It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. (Ed.). a US personal care, cosmetic, and fragrance US multinational company. Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of Maybelline Inc About Face. Issa, T., Chang, V., & Issa, T. (2010). Weblake waconia public access.

A number of beauty bloggers compare and contrast these dupes with the products of the original Maybelline brand itself and post content regarding the same on a variety of social media platforms such as Pinterest and YouTube. Maybelline Inc.: About Face case study is a Harvard Business School (HBR) case study written by Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tybout. should study the consumers leisure interests and should focus more on enhancing the customer experience if customers prefer experiential products over traditional product offerings.

This gave Maybelline a global brand, therefore, increasing its sales through entering new markets. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. Help, Academic February 24, 2023. charles bronson michael jonathan peterson.

Finally, the exchange rate fluctuation can also influence the profitability and international trade. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. As the name suggests Value Chain framework is developed by Michael Porter in 1980s and it is primarily used for analyzing Maybelline Category relative cost and value structure. Entering in countries with high taxation level will directly influence the profitability of Maybelline Inc About Face. Organizational culture derives strong influence from the societal norms, values and trends. The high interest rate will encourage the attitude towards investment and increase growth opportunities for Maybelline Inc About Face. It is important for Maybelline Inc About Face. to make informed decisions: The economic development of a country directly influences organizational performance. Aithal, P. S. (2017). As population is ageing it will require less tech intensive products.

This will help in answering the related costs and various sources of competitive advantages of Maybelline Category in the markets it operates in. Approaches the challenge of successfully growing this important category by looking at every aspect necessary to make this move, including: consumer marketing strategy, consumer behavior and purchasing patterns, demographic analysis, segmentation and targeting, product management, distribution channels, pricing, advertising, and understanding the competitive environment. Maybelline Inc About Face. Technological trends can be used to start the creative social media campaigns for developing online brand communities.

However, when there is political chaos, it deters the investors and harms the stakeholders' trust in economic and consequent organizational performance.

This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case. 6 Real-World PESTLE Analysis Examples from 8 Successful Companies: Food and Beverage Industry PESTLE Analysis Examples: Starbucks PESTLE Analysis Example.

- Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. This report delivers qualitative vision on production, consumption, sales volume, pricing trends, and supply-demand scenario of industry with SWOT and PESTLE analysis. should carefully analyze the protests by pressure groups, social/environment activists and worker unions as such protests play an important role in the policy making process. Weaknesses in the SWOT analysis of Maybelline : Weaknesses are used to refer to areas where the business or the brand needs improvement. The policies of the government in France affect the smooth functioning of the company.